Mr. Hoffman joined Red Seal Development Corporation in 1991 as Comptroller. His early efforts included completing the computerization of Red Seal’s Accounting Department and implementing the upgrading of Red Seal’s Protrac system, proprietary software that Red Seal developed for the home building industry. Promoted to Vice President, Finance in 1993, Hoffman arranged equity and debt facilities to accommodate in excess of $500 million of new Development. Serving as Red Seal’s lead market strategist, he has sought out locations where Red Seal has been able to maintain its position as the leading luxury home builder in Chicagoland. Mr. Hoffman remains active in all aspects of Red Seal’s operations including acquisitions, accounting administration, and residential project Management. Red Seal Development recently, within Chicago’s Northshore sub-market, has successfully acquired and developed nine subdivisions culminating with involvement in The Town of Fort Sheridan Company and the $270 million reDevelopment of Fort Sheridan’s Historic District.